Business owners can receive promotion and publicity for their company through 15X Load Up, as these episodes will be broadcast to plenty of viewers. They will receive more eyes on their business, which may convert to more sales, clients, and/or traffic. Furthermore, each episode will give a deeper insight into the back-end operations of the business that most people don't get to see regularly. This will allow the business's current and newer audience to feel as if they have become a part of the actual operations as they witness the moving pieces they have yet to ever see. This tactic has been proven to increase brand engagement and loyalty in customers/clients.